HD PENTAX-DA★ 16-50mm F2.8ED PLM AW: A large-aperture standard zoom lens for use with K-mount APS-C-format digital SLR cameras, featuring the cutting-edge design of the new-generation Star series

With the introduction of the PENTAX K-3 Mark III, RICOH IMAGING has positioned itself as the manufacturer of classic SLR technology. In addition to a correspondingly sophisticated camera technology, the lens technology plays an essential role in the shooting process.

The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW has been developed under specifications for the new generation of the "Star Series", which perfectly matches the APS-C flagship K-3 Mark III. Lenses in this series deliver the maximum performance in the PENTAX system and stand for:

• Exceptional image quality
• Large aperture
• High-quality workmanship and materials with high robustness

Compared to the smc PENTAX-DA★ 16-50mm F2.8ED AL[IF]SDM, the first generation standard zoom lens introduced in July 2007, this lens offers significantly improved imaging performance. And for the first time in a lens with this large aperture, a PLM (Pulse Motor) provides the necessary power in autofocus operation, ensuring fast and quiet autofocus operation. For better operability in manual focusing, it has been specially tuned so that the photographer can enjoy the process of photography entirely according to his or her own preferences.

The new generation of Star series lenses has been designed with future camera bodies in mind, and the increasing demands that will come with them.

With the new HD PENTAX-DA★ 16-50mm F2.8ED PLM AW, there is a significant increase in resolving power. In the course of this, it was possible to reduce various aberrations to a minimum in order to obtain a clear image with a natural bokeh effect. At the same time, the high-quality, multi-layer HD coating ensures higher light transmission and high-contrast images with less stray light than before.

By revising the optical design, the weight of the focusing lens group was reduced, which in turn made it possible to use a PLM motor in the first place, which significantly improved the focusing speed.

The universally appreciated weather resistance is achieved by nine sealing rings, as well as the front lens protection provided by the SP coating.

With the fast focusing speed, the high image quality and the elaborate construction, not only the buyers of the current model, the PENTAX K-3 Mark III, but also owners of older cameras of the PENTAX APS-C system are addressed.

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