The new PENTAX APS-C top model casts its shadows.

We have summarised the facts known so far.

At a time when rangefinder cameras were at their peak, Pentax recognised the potential of SLR technology and was the first manufacturer to take the path of SLR te Today, Pentax still carries the Pentaprism at the heart of the brand name, and will continue to see this technology as the core of its product policy. In a video clip (see here...) responsible managers of the Pentax management take a position on the future direction of the product policy.
As a pioneer of SLR technology, the optical viewfinder will be consistently pursued and all other technical developments will be subordinated to this goal. For Pentax, photography is more than just creating image files. The process of taking photographs should be an experience and a pleasure, from looking through the viewfinder to the unique sound of the mechanical shutter:

"You see the picture with your eyes and feel it with your heart"

What may sound pompous and sophisticated is the essence that is reflected in the 5 basic principles for PENTAX SLR cameras

1) We design new cameras with pure dedication.
2) Our aim is to produce cameras to take pictures that allow direct communication with the subject.
3) We design cameras that allow our users to enjoy photography with all its associated processes, and to do so with passion.
4) We ensure a level of quality and performance that cannot be measured by numbers alone.
5) We respect and value the photographic experience of our users and consider it an invaluable asset.

A little closer to the development status of the new APS-C top model is one of the leading product developers, Shigeru Wakashiro, who has been involved in camera development at Pentax for more than 15 years.


It's very important for us to produce cameras that give excellent results, but at the same time we want to develop cameras that are fun and exciting to shoot. In the development of the new camera, an idea has been incorporated that is shared by all previous top models in APS-C format, starting with the PENTAX K-7: to design a compact, solid and functional body full of top performance.

Based on this concept, we add a wide range of advanced PENTAX technologies. Our goal is to create a camera that our users will say is the best PENTAX APS-C format digital SLR camera ever.

We pay special attention to the optical viewfinder. We want to offer a view that stimulates the photographer's imagination, making it easy and simple to compose a picture in any conditions, and to devote all our attention to the shooting process.

With our previous models, we have always strived to create viewfinders that provide a comfortable view. That is why we have used pentaprism viewfinders even in our most affordable SLR models.

The size of the viewfinder plays a crucial role. That is why our aim with the new APS-C camera is to develop a viewfinder that is more reminiscent of a 35mm full format camera in terms of perception. This requires special glass materials, as it must be sharp and distortion-free over the entire area.

This difficult challenge could only be mastered by the development team working closely together and questioning the entire production process and materials.

Thanks to the excellent teamwork, we were able to master this challenge and with our new APS-C top model we can now offer a viewfinder that matches the angle of view and the visual result of the optical viewfinder of our PENTAX K-1 II.

A large number of mirrorless and SLR cameras today have an adjustable LCD monitor with variable or tiltable angle. However, for our new flagship model in APS-C format, which is currently under development, we have decided to use a fixed LCD panel instead.

We decided to give priority to the development of a compact, robust housing, as this was one of the key design themes of the new camera. We were able to reduce the depth of the camera between the lens mount and the LCD screen by optimising the PCB layout and reducing the size of the LCD components.

We also designed a compact, robust housing for the PENTAX K-1 series models, which we equipped with a flexible, tiltable monitor, as we expected them to be widely used in tripod photography. Due to the sophisticated structure required to perform horizontal, vertical and diagonal tilting operations, the monitor housing must have sufficient depth to incorporate a robust and durable tilt mechanism. We have also considered other options for our new APS-C top model: a tilt monitor with a one-way tilt mechanism, as used in the PENTAX KP, or the monitor included in the PENTAX K-70.

However, these options would also require a greater body depth, as too little depth would have a negative impact on the stability of the moving components. In addition, integrating an adjustable screen into a compact enclosure makes it difficult to use a larger LCD monitor. However, it was important for us to use a 3.2 inch monitor. The photographer should be able to create the image on as large a screen as possible if necessary, without abandoning the basic design concept of a compact, robust housing.

When developing the camera, we always had the goal of optimising the fun and experience of photography. That's why we've included a number of new and improved components in the new camera. The first of these are the image sensor, image processor and acceleration unit, which ensures high image quality throughout the sensitivity range from ISO 100 to the high-sensitivity range. Also important, however, is the Custom Image function, which allows the photographer to change the basic parameters of a shot, comparable to the film selection in analogue photography.
It was also important for us to design an ergonomic housing that allows intuitive operation. This includes the new eye sensor, which dims the LCD monitor as soon as you look through the viewfinder. In conclusion, we have paid careful attention to every detail on this new model, including the easy-to-view optical viewfinder and the excellent usability, two elements that are so important for both visual comfort and handling of the camera when taking photographs". We'll keep you up to date on our social media channels. So it's best to subscribe now: Pentax Photography on Facebook, on Instagram or on YouTube.

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