RICOH IMAGING EUROPE S.A.S. is a leading supplier of recreational and professional imaging equipment, with a long standing brand heritage in both Pentax and Ricoh branded products. Its product range is extensive and includes state of the art digital SLR, medium format, interchangeable lens system (mirror less) cameras, expert, action and outdoor compact cameras and an extensive range of high performance lenses and accessories. In addition, it has a wide range of binoculars and spotting scopes, suitable for a variety of activities.
The company traces its roots to 1919, when as Asahi Optical Joint Stock Co., it was established in the Nishi-Sugamo district of Tokyo to manufacture lenses for eyeglasses. In 1938, the company expanded its portfolio of products and services to include lens design, photographic lenses and binoculars under the name of Ashai Optical CO. LTD., and eventually was renamed again as PENTAX in 2002. Six years later, the company integrated with optical glass manufacturer HOYA CORPORATION. On October 1st, 2011, the company became a 100% subsidiary of Ricoh Company, Ltd. and operates as Ricoh Imaging Company, Ltd. as of August 1, 2013.